| Sales Strategies for Major Clients | |||
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Modern techniques applied to foster long-term relations with major clients
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Objectives of the program:
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Acquainting participants with modern concepts pertained to the categorization of different clients in accordance with profitability they generate and effort exerted to keep them satisfied. In addition to this, modern techniques aims to the development of skills needed to compile, analyze and sort of data that is necessary for the establishment of clients' database with the purpose of gaining trust and loyalty of major clients and formulating relevant strategies to successfully deal with them
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| Contents of the program: | |||
| Pillars of the sale process: In order to succeed in dealing with major clients, you should be fully cognizant of the following issues: | |||
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What products or services are you selling? | ||
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To whom are you selling? | ||
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What are characteristics of a distinguished salesman? | ||
| Who are major clients and how to foster business relations with them? | |||
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Issues that should be taken into heed when identifying major clients | ||
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What objectives could be achieved when analyzing clients as per profitability they | ||
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generate? | ||
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The wisdom of adopting a sale strategy for major clients | ||
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Barieto Rule 20/80 | ||
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Traits of major clients and their categories | ||
| Building the major clients' database | |||
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Clients relations management CRM system | ||
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4- tiers information | ||
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How could you build up clients' database? | ||
| How could you gain loyalty of major clients? | |||
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The three effective methods applied to gain loyalty of major clients | ||
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Avoid these words when dealing with clients like the plague | ||
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Things that should be avoided when interviewing a client | ||
| How could you build a sale strategy for major clients? | |||
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Forming and the development of vision | ||
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Identifying dealing with clients objectives | ||
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Setting up a plan of action | ||
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Phases of war of marketing competition " Say peace farewell… Welcome to war | ||
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Duration of the program and the proposed time for commencement:
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| The duration of the program is approximately (12) hours to be distributed over (3) days, 4 hours each day | |||
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